About the Course:
Some business models are kaleidoscopic menageries of entrepreneurial fantasy. In other cases, business models resemble the tie-dyization of over-advised companies.
In business development and investing, a dominant predictor of success is the intellectual integrity behind the business model. Cutting-and-pasting another business model into a template is no substitute for thoroughly assessing a multitude of business model success factors.
Successful business models must consider a host of factors including: market acceptance, product launch times, sales cycles, revenue timing, resource alignment, portability, scalability, synergies, competitors' responses, and platform dependencies.
This course provides a multifaceted approach for assessing the strengths and vulnerabilities of a business model. This seminar calls on case studies such as those from Southwest Airlines, Michelin Tires, Staples, Avon Products, Pete's Wicked Ale, Chock Full O' Nuts, Unum Corporation, Airbnb, Groupon, and Better Place.
The following are among the issues discussed during this unique course:
- How can the Icarus Paradox destroy a firm's revenue projections?
- Why must you avoid anything resembling the Las Vegas business model?
- How can you assess a business's compressibility?
- Where do dangers lie in terms of confusing the degree of competition with market potential?
- What are some limitations to monetizing a company's assets?
- What is the significance of a pivot schedule in assessing business models?
- What are the pros and cons of gleaning market research from interviews? Surveys? Focus groups? Anthropology?
- How much precedential value should be attached to analogs and antilogs?
- How can you determine the most lucrative market segments and identify where maximum addressable pain lies?
- How can you test business model portability?
- How can you ascertain the symmetry between a business model and the nature of the stakeholders?
- How can you project customer migration paths and attrition rates?
- How can you project supply chain risks?
About the Lead Instructor: David Wanetick, Managing Director, IncreMental Advantage
David Wanetick is a Managing Director at IncreMental Advantage--a valuation firm with an expertise in valuing intangible assets and emerging technologies. David is also the CEO of Business Model Validation.
His clients include companies ranging from start-ups to Fortune 500 companies, technology transfer offices, inclubators, law firms, venture capital firms and private equity players.
David is the author of three books that have achieved world-wide acclaim, including the only two books that unveil Industry Analysis. He has been a guest on CNBC, Bloomberg and CNNfn and has been quoted in the Wall Street Journal, Barrons, Investor's Business Daily, Boards & Directors, and many other newspapers, blogs and magazines throughout the United States. He speaks about issues of Business Model Validation, Financial Modeling, IP Valuation before many organizations and corporations. He has lectured all over The United States, Canada, The United Kingdom, The Netherlands, Belgium, Germany, Singapore, Kuwait, Malaysia, Hong Kong, India and Israel.
Course Availability: In addition to this course being provided to CRD candidates via CD, this course is also offered on a live, open-enrollment basis as well as via live webinar. See the schedule. To determine availability for a live session, please contact Neomi Barazani at 609-919-1895 ext. 100 or at registration@bdacademy.com.
Webinars: This rate is for one participant. Distribution of login information is prohibited. Site licenses for up to five participants are available for $1,795. To arrange a site license, please contact Neomi Barazani at 609-919-1895 ext. 100 or info@bdacademy.com.
Course Length: Approx. 3.0 hours
$615.00 PER USER
Purchase Now:
Need help purchasing this course? Please contact Neomi Barazani at 609-919-1895 ext. 100 or at registration@bdacademy.com.