Negotiating Licensing Agreements for Maximum Returns

About the Course:

You do not get the licensing agreement you deserve. You get the licensing agreement you negotiate.

Licensing intellectual property is extremely complex as there are potentially thousands of permutations to licensing agreements. Thus, tens of millions of dollars can be earned or lost at the negotiating table. Senior executives involved with licensing technology must have a firm grasp of cutting-edge negotiating strategies as well as the nuances of negotiating tactics.

This seminar consists of a unique blend of general licensing issues that arise during licensing IP as well as strategies designed specifically for negotiating with Technology Transfer Offices and Patent Assertion Companies. This course is replete with case studies and best practices that will provide you with practical insight for boosting returns on your licensing initiatives.

Specific licensing issues to be addressed include:

  • Royalty rates - minimums, phase-ins, ascending, descending
  • Upfronts and milestones
  • Granting options to take a license
  • Sponsored research
  • Royalty stacking
  • Improvement rights
  • Sublicensing issues (e.g. vetoes, audits)
  • Fields of use
  • Most favored nation licensing
  • Have-made rights
  • Managing litigation
  • Royalty audits
  • Indemnifications
  • Maximizing duration of license
  • Terminating license

Strategic negotiating issues to be covered include:

  • De-risking investment for licensee
  • Negotiating scorecard
  • Negotiating timeline
  • Technical validation
  • Role of outside lawyer
  • Non-disclosure agreements
  • Freedom of operations opinion letter
  • Memoranda of understanding

About the Lead Instructor: David Wanetick, Managing Director, IncreMental Advantage

David Wanetick is a Managing Director at IncreMental Advantage--a valuation firm with an expertise in valuing intangible assets and emerging technologies. David is also the CEO of Business Model Validation.

His clients include companies ranging from start-ups to Fortune 500 companies, technology transfer offices, inclubators, law firms, venture capital firms and private equity players.

David is the author of three books that have achieved world-wide acclaim, including the only two books that unveil Industry Analysis. He has been a guest on CNBC, Bloomberg and CNNfn and has been quoted in the Wall Street Journal, Barrons, Investor's Business Daily, Boards & Directors, and many other newspapers, blogs and magazines throughout the United States. He speaks about issues of Business Model Validation, Financial Modeling, IP Valuation before many organizations and corporations. He has lectured all over The United States, Canada, The United Kingdom, The Netherlands, Belgium, Germany, Singapore, Kuwait, Malaysia, Hong Kong, India and Israel.

Course Availability: In addition to this course being provided to CRD candidates via CD, this course is also offered on a live, open-enrollment basis as well as via live webinar. See the schedule. To determine availability for a live session, please contact Neomi Barazani at 609-919-1895 ext. 100 or at registration@bdacademy.com.

Webinars: This rate is for one participant. Distribution of login information is prohibited. Site licenses for up to five participants are available for $1,795. To arrange a site license, please contact Neomi Barazani at 609-919-1895 ext. 100 or info@bdacademy.com.

Course Length: Approx. 3.0 hours

$615.00 PER USER

Purchase Now:

Need help purchasing this course? Please contact Neomi Barazani at 609-919-1895 ext. 100 or at registration@bdacademy.com.