About the Course:
Predictive markets--which are dedicated to determining customer preferences by tapping into the wisdom of the crowds--is a powerful tool in determining the success of new product launches. These markets often allow people to vote on their degree of interest in a product by enabling them to buy shares of virtual futures on predictive market exchanges. Thus, to some extent, predictive markets represent the gamification of surveying.
Predictive markets offer:
- Clear differences between concepts
- Forced choice rankings
- Concept attribution strength analysis
- Net optimization strength analysis
- Complete open end analysis
- Net preference scores
- Complete recommendations for future development
This session provides case studies into how predictive markets have been employed to understand which product launches will likely meet with success. The following are among the issues discussed during this highly informative webinar:
- Efforts needed to utilize predictive markets
- Recommended periods of time to run predictive markets
- How participants are selected
- How questions posed to participants on predictive markets vary compared with questions posed to survey participants
- What are the differences between the ways predictive market participants are incentivized versus how survey participants are incentivized
- The extent to which a participant's familiarity with a product is necessary
- Intellectual property issues associated with running predictive markets
- Sampling approaches associated with predictive markets
- How many variations of a new product can be demonstrated
- How predictive markets can incorporate the degree of liking or disliking that customers have to a particular product
Course Leader: John Barrett, Vice-President, Infosurv John Barrett is the Vice President of Sales for Infosurv, a full-service online research firm specializing in employee, customer, and market research surveys. He joined the company in 2010 and brings over 20 years of experience in marketing research, consultative sales, and business development.
John has extensive experience in the Marketing Research Industry in providing strategic insights and unique solutions to business challenges for his clients. In addition to Infosurv, John was Vice President of Sales at Symphony Marketing Solutions and provided Advanced Analytic Solutions to many of the thought leaders in the industry. He also has experience with Nielsen, Information Resources, Spectra Marketing and Market Force Information.
Course Length: Approx. 1.0 hours
$175.00 PER USER
Purchase Now:
Need help purchasing this course? Please contact Neomi Barazani at 609-919-1895 ext. 100 or at info@bdacademy.com.